By Goran Svensson

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It is unclear if this type of analysis can be undertaken without the support of advanced analytical techniques and new citation tracking tools. Van Fleet et al. (2000) took yet another perspective on publishing and examined the departmental factors that affected whether a university department adopted a list of journal rankings. The fact that there may be differences in lists used is important, especially when considering that one goal of lists is to codify expectations. If there is not one common list used amongst departments, then there can be no codification of targets, that is, people will not understand what is valued.

Svensson (2006) and Svensson and Wood (2007) followed a similar approach, although rather than focusing on content of topics they focused on changes in the use of various methods and found that leading marketing journals tended to focus more on quantitative research approaches. The focus on developments in methods was also included in Green et al. (2003) who also found that over time research academic works in the marketing research area increasingly rely on modelling and other complex analytical techniques.

F. K. (1998), “Institutional and individual research productivity: a comparison of alternative approaches”, Marketing Education Review, Vol. 8, Fall, pp. 67-77. L. Z. (1988), “Publication in leading management journals as a measure of insititutional research productivity”, Academy of Management Journal, Vol. 31 No. 3, pp. 702-20. Svensson, G. and Wood, G. (2006), “The Pareto plus syndrome in top marketing journals: research and journal criteria”, European Business Review, Vol. 18 No. 6, pp. 457-67.

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Academic Journals and Academic Publishing by Goran Svensson
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